7.04.2008

Surely this marks the beginning of a dialectical shift

ABU DHABI, United Arab Emirates -- With oil near record highs, the Persian Gulf is awash in cash, stimulating a return to some very conspicuous consumption.

Ferrari S.p.A. says sales in the Middle East leapt 32% last year. BMW Group's Rolls-Royce Motor Cars says the UAE, a country with a population of just 4.6 million, is now one of its top five global markets. All those expensive cars clogging the roads have given rise to another must-have status symbol: a prestigious license-plate number.

Earlier this year, Abu Dhabi businessman Saeed Khouri made headlines and the Guinness Book of World Records when he paid $14 million for the tag simply sporting a "1." The "1" tag bought by Saeed, 25, was a coup for the family, says his 21-year-old younger brother Hamdan.

"We are lucky. We have the money to get what we want. We want to be the best," Hamdan says.


From: http://online.wsj.com/article/SB121487292883417859.html?mod=hpp_us_pageone

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